The J League are no stranger when it comes to iconic and eye-catching football shirts. Shimizu S-Pulse is one of the front-runners for this category, with its bright orange colour palette and maps of South-East Asia within the design. Since the club's formation in 1991, the main body sponsor, JAL (Japan Airlines Co., Ltd.), helped one of the founding members of the J League create a visual identity within their kits. The simple link between a shirt sponsor and the design acted as a core feature of the sides' kits from 1992 to 2005, making it something which is remembered so fondly today, and even replicated by other teams from around the globe.