“Casino Salzburg” refers to the golden era of the original SV Austria Salzburg, who, under the sponsorship name SV Casino Salzburg, won three Austrian Bundesliga titles (1994, 1995 and 1997) and reached the 1994 UEFA Cup final, losing out 2-0 over two legs to Inter Milan. In 2005, Red Bull’s takeover brought drastic changes to the branding of the club and rejected the club’s violet-white identity, prompting a backlash from fans. As a result, FC Red Bull Salzburg became a corporate-backed powerhouse, while supporters founded a new SV Austria Salzburg to preserve the club’s original history, colours, and traditions.