The 2010-11 campaign delivered a glorious return to silverware for Godenzonen, clinching their 30th Eredivisie title after a dramatic, final-day victory over reigning champions FC Twente. The season was defined by the mid-season arrival of club legend Frank de Boer as manager, who replaced Martin Jol and spearheaded a magnificent charge back to the top of the league after a seven-year drought. Leading the line was Mounir El Hamdaoui, whose 13 Eredivisie goals proved vital in a campaign that marked a crucial turning point for the club's development of young talent, and it remains a defining chapter in Ajax's modern history.