The 2010-11 campaign was a season of soaring ambition and ultimate play-off heartbreak for Luton Town as The Hatters finished 3rd in the Conference Premier. Leading the attack was the prolific Matthew Barnes-Homer, whose 16 league goals proved decisive in a campaign built on a strong, determined push for promotion. The season culminated in an agonizing defeat on penalties to AFC Wimbledon in the play-off final at the City of Manchester Stadium, a cruel end to a year defined by the club's desperate fight to return to the Football League.