In the 2010 MLS season, Toronto FC finished 5th in the Eastern Conference and 11th overall with a 9-13-8 record, missing the playoffs for the fourth consecutive year. The disappointing campaign was marked by scoring struggles and organizational turmoil, leading to the September firings of head coach Preki and general manager Mo Johnston, with Nick Dasovic taking over as interim coach. Despite failing to qualify for the MLS postseason, TFC found success elsewhere by winning the Nutrilite Canadian Championship and securing a memorable upset over Cruz Azul in the CONCACAF Champions League group stage. Captain Dwayne De Rosario led the team with 15 league goals, while goalkeeper Stefan Frei anchored the defense with stellar performances. Unhappy with the team's slide and ticket price hikes, fans staged notable protests near the end of the year.