The 2012-13 campaign was a season of dramatic dichotomy for AZ Alkmaar, as the Cheeseheads ultimately finished a disappointing 10th in the Eredivisie yet delivered the triumph of the KNVB Cup, securing a 2-1 final victory over rivals PSV Eindhoven. The American powerhouse striker Jozy Altidore was the star, smashing a record with his 31 goals in all competitions, including 23 in the league. This memorable cup run earned them a crucial European spot and remains a defining silver lining on an otherwise inconsistent campaign.