Away shirt as worn by League Two side Stevenage in their second year of being sponsored by Burger King. The season prior, the club created the 'Stevenage Challenge', which tasked players of the popular video game FIFA to use the club's kit in-game and, in turn, receive free menu items in-store at Burger King. This led to the side becoming the most played team in the entire game, with iconic players such as Messi and Ronaldo appearing in the strip, and an increase in shirt sales by 300% due to incentives within the game. A stroke of marketing genius between a global fast-food chain and a small English club?