The 2022-23 campaign for Puebla, La Franja, was a season of dramatic highs and ultimate frustration, resulting in a 10th-place finish in the Liga MX aggregate table. The Apertura tournament delivered the biggest drama as the team battled their way into the Quarter-finals via a famous penalty shootout victory over giants Guadalajara in the reclassification round, a triumph that featured a crucial goal from veteran forward Martín Barragán. Barragán's 11 goals for the season anchored the attack and proved his enduring value. Despite the promise of the play-off victory, the campaign ended on a difficult note with a crushing quarter-final defeat to rivals Club América and a Clausura elimination by eventual champions Tigres UANL. It was a turbulent year that, despite the final placings, showcased the club's battling spirit and created a memorable chapter of play-off drama.