The 2023-24 Atletico Madrid home shirt celebrates the club's 120th anniversary by returning to classic red and white vertical stripes featuring a subtle gradient effect and an "inner pride" 120 graphic. This design moved away from previous experimental patterns to honor the team's storied history during a season where they reached the Champions League quarter-finals. Throughout the campaign, the squad secured a fourth-place finish in La Liga and remained formidable at home with sixteen league victories.