The 2023-24 Heerenveen home shirt features the club's iconic blue and white vertical stripes adorned with seven red pompeblêden, mimicking the Frisian provincial flag. Inside the neckline, a stanza from a Frisian poem is printed to provide a local touch to the traditional design. During this season, the squad secured an 11th-place finish in the Eredivisie and reached the second round of the KNVB Cup.