The 2023-24 UNAM Pumas Home Shirt features an innovative comic-book style design where the iconic navy puma head appears to burst through a cracked rock graphic inspired by the volcanic stone of the club's Cantera. This all-white jersey includes a special inner collar label with the "Goooya Universidad!" chant to honor the team's passionate fan base and university roots. During the 2023-24 season, the Mexican side maintained a strong presence in Liga MX, finishing 4th in the Apertura and reaching the Liguilla semi-finals.