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Juventus Fourth
Drawing inspiration from the 1996-97 season.
Past Meets Future
The new Juventus fourth kit looks to the past to shape the future. Drawing inspiration from the '96-97 season, the design revisits a rare horizontal expression of the club's legendary black and white stripes.
Nearly three decades later, that vision returns. Born from a creative partnership with adidas and Sgura, the kit merges football authenticity with contemporary fashion sensibility.
The jersey features a polo-constructed base crafted in premium cotton, balancing comfort and structure to elevate the club’s identity as a cultural symbol.
Where sport and style converge, the collection is created together with the community that continues to drive Juventus forward into the future.
The new Juventus fourth kit looks to the past to shape the future. Drawing inspiration from the '96-97 season, the design revisits a rare horizontal expression of the club's legendary black and white stripes, an experimental concept that was never seen on pitch. Iconic references merge with a clean, modern design that expresses pride, belonging and a strong sense of identity.
Nearly three decades later, that vision returns. Born from a creative partnership with adidas and Sgura, the kit merges football authenticity with contemporary fashion sensibility. This launch represents a meeting point between football, fashion and urban culture, created together with the community that continues to drive Juventus forward into the future.
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