The 2010-11 campaign was a season of high ambition and ultimate heartbreak for Cardiff City, as The Bluebirds finished 4th in the Championship and secured a coveted play-off spot. Spearheading the attack was the prolific centre-forward Jay Bothroyd, whose 18 league goals proved decisive and earned him a historic call-up, making him the club's first-ever player to represent the full England squad in 111 years. Despite playing the centenary season, nicknamed "I'll be there", and featuring the influential loan signing of hometown hero Craig Bellamy, the campaign ended in crushing disappointment with a play-off semi-final defeat to Reading, which ultimately marked the end of manager Dave Jones' six-year tenure.